Bloggers are surfing a wave of social media in India. They stimulate the conversations that go viral. Sponsors fold their brand messages within a rubric broad enough for bloggers to choose their own angle on views.
Improved digital campaign measurement might top the wish list for marketers. If so, this year's new analytic solutions may seem like an early holiday gift. New features will help marketers make better decisions on customer and sales activity.
Rick Jacobsen, Customer Acquisition and Nurturing for Online Sales, Intel, 6/19/2013 Comment now 1 Comment
The role of today's retail CMO is changing right in front of our eyes. According to Gartner, by the year 2017, CMOs will control and influence more of the IT budget than chief information officers (CIOs).