Retailers are constantly looking to lower expenses. One way has been moving customers away from telephone agents to online customer support.
Bloggers are surfing a wave of social media in India. They stimulate the conversations that go viral. Sponsors fold their brand messages within a rubric broad enough for bloggers to choose their own angle on views.
Knowing where to spend your dollars in media these days isn't easy given all the emerging trends. A recent report may be able to help.
Improved digital campaign measurement might top the wish list for marketers. If so, this year's new analytic solutions may seem like an early holiday gift. New features will help marketers make better decisions on customer and sales activity.
Two executives, who in the past were often at loggerheads, are now forging a synergistic relationship, according to a CMO Council survey.
An interesting pattern among Indian shoppers is that after checking out online reviews, they do their actual shopping from brick-and-mortar stores. This has spawned some new social marketing tools.
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