Bloggers are surfing a wave of social media in India. They stimulate the conversations that go viral. Sponsors fold their brand messages within a rubric broad enough for bloggers to choose their own angle on views.
Improved digital campaign measurement might top the wish list for marketers. If so, this year's new analytic solutions may seem like an early holiday gift. New features will help marketers make better decisions on customer and sales activity.
Shoppers are generating a lot of interesting data, and today's digital solutions can be amazingly powerful in collecting and analyzing it. So powerful, in fact, that the face of retail is being revolutionized.