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most recent messages 6/20/2013 12:31:05 AM Salik If you get a Mac for the same price as a Sony machine, why not go for Mac? blog roll message boards chat Cartoon: Design-a-Shoe Cathy Bowman, Illustrator, 6/20/2013 Comment now 1 Comment In his recent blog, Kishore Jethanandani explained that Converse has invited customers to design their own shoes with their mobile phones. Here's Cathy Bowman's view on that. Most recent post, Salik, 6/20/2013 12:24:49 AM It is more about the target group Converse have. I think their TG is youth and people... Salesforce’s Big Bet on Marketing Automation Ellis Booker, Technology Journalist, 6/19/2013 Comment now 1 Comment Though Salesforce.com had been bolstering its marketing tools for some time, its pending $2.5 billion acquisition of ExactTarget marks a bold commitment to marketing automation. Most recent post, Tom Murphy, 6/19/2013 1:56:03 PM This acquisition reflects so much of what we talk about here at DCR: The use of... The Service Mix is A-Changing Paul Korzeniowski, Technology Journalist, 6/18/2013 Comment now 8 comments Retailers are constantly looking to lower expenses. One way has been moving customers away from telephone agents to online customer support. Most recent post, Tom Murphy, 6/19/2013 1:59:37 PM I'll take this up a notch: I would pay a little more for a complicated product... The Infectious Buzz of Partisan Bloggers Kishore Jethanandani, Market Researcher, 6/17/2013 Comment now 24 comments Bloggers are surfing a wave of social media in India. They stimulate the conversations that go viral. Sponsors fold their brand messages within a rubric broad enough for bloggers to choose their own angle on views. Most recent post, Kishore Jethanandani, 6/19/2013 4:54:23 PM I see that as a professional hazard and see people like that PR person as a nuisance... Choose the Hottest Media Channels Steve Ralston, Application Developer, 6/14/2013 Comment now 35 comments Knowing where to spend your dollars in media these days isn't easy given all the emerging trends. A recent report may be able to help. Most recent post, Steve Ralston, 6/19/2013 3:17:15 PM Salik, I think Twitter is so minimalist, it would easily be overwhelmed by marketing... New Tools Tie Customers to Sales Pierre DeBois, Founder, Zimana, 6/13/2013 Comment now 8 comments Improved digital campaign measurement might top the wish list for marketers. If so, this year's new analytic solutions may seem like an early holiday gift. New features will help marketers make better decisions on customer and sales activity. Most recent post, Pierre DeBois, 6/19/2013 7:46:36 PM Maryam, I have not seen a change in terms of price, though I think Webtrends and... CIOs Learn to Dance With CMOs Paul Korzeniowski, Technology Journalist, 6/12/2013 Comment now 43 comments Two executives, who in the past were often at loggerheads, are now forging a synergistic relationship, according to a CMO Council survey. Most recent post, J-Lo, 6/19/2013 1:50:28 PM Randomus, you are so right. The ultimate goal should not be getting a degree but... Facebook Commerce Could Work for SMBs in India Anuradha Muralidharan, Marketing Consultant, 6/11/2013 Comment now 43 comments An interesting pattern among Indian shoppers is that after checking out online reviews, they do their actual shopping from brick-and-mortar stores. This has spawned some new social marketing tools. Most recent post, smasood, 6/19/2013 3:40:20 AM Well yes back in those days it was difficult to trust the system especially with... Coupons Are Mobile's New Black Pierre DeBois, Founder, Zimana, 6/10/2013 Comment now 31 comments In my childhood days, I brought home the Sunday newspaper and clipped coupons from it. But like many people today, I tend to look for coupons delivered to my smartphone while I am on the go. Most recent post, Pierre DeBois, 6/13/2013 11:55:10 AM Maryam, I have also seen price differential at other retailers. Barnes and Noble... The Luxury Approach to Mobile Marketing Linda Rosencrance, Technology Journalist, 6/7/2013 Comment now 24 comments Your customers may love mobile shopping. But to keep them coming back, you need campaigns that don't overwhelm or annoy them. If you're a marketer, you know that's easier said than done. Most recent post, Randomus, 6/11/2013 9:28:17 PM Tom: Well, they both have pros and cons, but as small-business owners watch the... Argos en Route to Becoming a Digital Leader Gabrielle Pickard, Digital SEO Analyst, 6/6/2013 Comment now 17 comments With sales rising for the first time in five years, Argos's plan to transform itself from the UK's catalog king to a digital retail leader appears to be working. Most recent post, Gabrielle Pickard, 6/13/2013 12:30:42 PM I remember the pre-little kiosk days when you literally spent hours queuing only... Next 5 blogs + All blogs All blogs most commented 35 Choose the Hottest Media Channels Steve Ralston, Application Developer, 6/14/2013 24 The Infectious Buzz of Partisan Bloggers Kishore Jethanandani, Market Researcher, 6/17/2013 8 The Service Mix is A-Changing Paul Korzeniowski, Technology Journalist, 6/18/2013 1 Salesforce’s Big Bet on Marketing Automation Ellis Booker, Technology Journalist, 6/19/2013 1 CMOs as the New CIOs? Are You Ready? Rick Jacobsen, Customer Acquisition and Nurturing for Online Sales, Intel, 6/19/2013 Conversations with Intel CMOs as the New CIOs? Are You Ready? Rick Jacobsen, Customer Acquisition and Nurturing for Online Sales, Intel, 6/19/2013 Comment now 1 Comment The role of today's retail CMO is changing right in front of our eyes. According to Gartner, by the year 2017, CMOs will control and influence more of the IT budget than chief information officers (CIOs). Most recent post, Tom Murphy, 6/19/2013 5:14:51 PM A great topic that is sparking extensive discussion in both the technology and marketing... Retailers Say They’re Improving With Digitally Empowered Customers Rick Jacobsen, Customer Acquisition and Nurturing for Online Sales, Intel, 6/18/2013 Comment now 1 Comment Flawless. That's how retailers need to be across all consumer channels if they want to remain relevant and competitive. Most recent post, Tom Murphy, 6/19/2013 6:58:58 PM Good job in summarizing this report, Rick! Somehow, none of this surprises... All Conversations with Intel blogs blog roll message boards chat 6/20/2013 12:31:05 AM Re: Cartoon: Customer Service With a Smile: If you get a Mac for the same price as a Sony machine, why not go for Mac? Salik on Cartoon: Customer Service With a Smile 6/20/2013 12:24:49 AM Marketing: It is more about the target group Converse have. I think their TG is youth and people aged around mid twenties to thirtees at max. I think this is a good opportunity for Converse to grow more with this add-on feature of customizable shoes.... Salik on Cartoon: Design-a-Shoe 6/19/2013 7:46:36 PM Re: The logistics of analytics: Maryam, I have not seen a change in terms of price, though I think Webtrends and Google are starting to make their APIs and data more easily integrated into other dashboard-quality solutions or tools like the Excel plugins. Doing so makes... Pierre DeBois on New Tools Tie Customers to Sales 6/19/2013 6:58:58 PM Logical Progress: Good job in summarizing this report, Rick! Somehow, none of this surprises me, but it feels good to hear it. This fits very well with many of the trends we've reported here over the past year, with the exception of the agility of... Tom Murphy on Retailers Say They’re Improving With Digitally Empowered Customers 6/19/2013 5:14:51 PM CIO/CMO: A great topic that is sparking extensive discussion in both the technology and marketing communities. For more on this topic, see Paul Korzeniowski's blog from late last week: "CIOs Learn to Dance With CMOs." http://www.digitalcanvas... Tom Murphy on CMOs as the New CIOs? Are you ready? 6/19/2013 4:54:23 PM Re: Pressures on journalists: I see that as a professional hazard and see people like that PR person as a nuisance you have to live with. Sometimes this gets personal. People you have known for long also get antagonist. I studied in Jawaharlal Nehru University... Kishore Jethanandani on The Infectious Buzz of Partisan Bloggers 6/19/2013 3:24:14 PM Re: Pressures on journalists: Kishore: The story about getting screened by the PR lady rings a bell. Perhaps the best answer is to look at what the most successful publications do: The New York Times is NOT about to make a deal. If you want to be... Tom Murphy on The Infectious Buzz of Partisan Bloggers 6/19/2013 3:17:15 PM Re: Social media: Salik, I think Twitter is so minimalist, it would easily be overwhelmed by marketing if they let it go that way. It seems Facebook has enough different areas and activities, the marketing impact isn't quite as in-your-face as if there was... Steve Ralston on Choose the Hottest Media Channels 6/19/2013 2:43:46 PM Re: Pressures on journalists: @Tom: There are all manner of pressures and those from sponsors are not necessarily the most egregious. Once an article of mine was rejected by the leading economic daily in India because it went against the view of the owner of the paper.... Kishore Jethanandani on The Infectious Buzz of Partisan Bloggers 6/19/2013 2:14:40 PM Re: Social media: Smasood: I think a paid form of Facebook would be ridiculous. There is no reason anyone should pay for a social network. When you think about it, the network is basically there to help you connect with 200-300 people you want in... Tom Murphy on Choose the Hottest Media Channels 6/19/2013 2:10:00 PM Re: The Infectious Buzz of Partisan Bloggers: Good for you, Michael! Stick to your guns. I would like to see journalists start blogging about the offers they get. Imagine how popular your blog would be if you said "XYZ company just offered me $2,000 to write positive... Tom Murphy on The Infectious Buzz of Partisan Bloggers 6/19/2013 2:06:52 PM Re: Pressures on journalists: Thanks for that, Kishore. I think drug companies should be held to the highest standards when it comes to what they tell the public. In the US, that is generally the case, but not always. Tom Murphy on The Infectious Buzz of Partisan Bloggers Next 5 messages + All messages All messages blog roll message boards chat 6/14/2013 2:33:22 PM Coupons Are Back!: See you in the next room. Marianne Window Shopper 6/14/2013 2:31:06 PM Coupons Are Back!: Thanks to Tom and Pierre for a lively chat KrithiS Live to Shop 6/14/2013 2:30:15 PM Coupons Are Back!: Thanks for the chat! HaileyMcK Window Shopper 6/14/2013 2:30:00 PM Coupons Are Back!: @Rodney, GF beer, blech. Cider, yum! HaileyMcK Window Shopper 6/14/2013 2:29:56 PM Coupons Are Back!: My clock has 11:29...gotta run to my next chat. Please join me there or stay here and finish off the guacamole. Thanks everyone!! Please join us at 11:30 am PT Friday (2:30 pm et) on SaaSinTheEnterprise.com for a live chat about... Tom Murphy Blogger 6/14/2013 2:29:52 PM Coupons Are Back!: Greetings All! Welcome to today's chat! Please let us know who's here (and which of you brought the refreshments) Tom Murphy Blogger 6/14/2013 2:29:44 PM Coupons Are Back!: Thanks Tom. The post was a fun one to research and write. Openned my eye a bit. Pierre DeBois Blogger 6/14/2013 2:28:57 PM Coupons Are Back!: Tom, LOL. It happens everywhere. KrithiS Live to Shop 6/14/2013 2:28:49 PM Coupons Are Back!: Hey: A shoutout to Pierre who inspired this week's poll and this chat with his blog: Coupons are the New Black. Thanks, Pierre! Tom Murphy Blogger 6/14/2013 2:28:17 PM Coupons Are Back!: @Jenn. in some parts of the country, there are doubling coupons (not here hwere i am). Also they do tons of reasearch on what's on sale, what their personal savings, coupons etc. are--getting the savings to be huge. It's called "stacking" HaileyMcK Window Shopper Next 5 chats +		DCR information resources Content Provided by Intel Intelligent Framework Helps Retail level the Playing Field Solution Blueprint: Intelligent PCI Compliance Retail Solution Giving Customers What They Want: Security Plays a New Role 5 Retail Business Reasons to Leverage Mobile Innovations Industry Report: Intelligent Vending Machines are Forecasted to Grow at a 49% CAGR Intel® Core™ vPro™ Processor Enables Interactive Digital Signage for OFSC Growing the Digital Signage Economy Beyond $7 Billion Annually Solution Blueprint: Media-Saturn Group’s Digital Experience How CMOs & CIOs can work together to Revolutionize the Retail Market A Guide to the Benefits of Omni-Channel Retail Marketing All resources DCR flash poll All polls DCR solutions center BeaBloo DCR on twitter Follow us DCR on facebook

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