As companies measure the social media buzz on their brands, many firms will uncover contradicting results. But they shouldn't throw in the towel in their fight to attract customers through social media.
A couple of weeks ago, I argued that digital marketers should be paying more attention to the fast-spending, tech-savvy boomers. Now I feel obliged to give equal time to the millennials, albeit somewhat grudgingly.
Rick Jacobsen, World Wide Lead for Online Sales Development, Retail Banking Market, Intel, 4/16/2013 Comment now 7 comments
A few weeks ago an Australian store owner made international headlines by instituting a $5 "just looking" fee to combat showrooming. Her customer notice said, in part: "This policy is in line with many other clothing, shoe, and electronic stores who are also facing the same issue."